Business Philosophy

Business Philosophy

Accelerating to a global leader in the professional manufacturing of footwear.

Freetrend is a multinational footwear manufacturing enterprise with approximately 110,000 employees. Our production facilities are located across China, Indonesia, and Vietnam.We have established strong partnerships with world-renowned brands over the long term, collectively leading the global footwear industry's evolution.

Honesty & Responsibility

Anchored in integrity, DEAN fosters solid relationships with customers and suppliers, supporting their competitive edge in the market.

Excellent Teamwork and Employees’ Engagement

Our commitment to excellence and continual learning enables us to face and overcome challenges.

Profit Sharing, Social Responsibility

We prioritize the welfare of our partners and employees, actively participating in community service to meet our social obligations.

Earning Client Trust with Exceptional Quality 

We integrate traditional shoemaking craftsmanship with advanced manufacturing processes to continuously enhance production efficiency and product quality. Our product line covers various types of footwear, including sandals, running shoes, soccer cleats, basketball shoes, multi-functional shoes, tennis shoes, and golf shoes.

People-Oriented Management Philosophy

Embodying a people-oriented philosophy, we emphasize excellence, share results, and respect diverse cultures. We prioritize employee welfare and offer comprehensive training programs for career development, creating a cohesive and prosperous corporate culture.

Steadfast Commitment to Creating Sustainable Value

FREETREND is dedicated to core values and a corporate culture centered on sustainable development. We collaborate with stakeholders to continuously create corporate value and collectively build a sustainable living environment.

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